広報トレンド分析「トレンドナビ」📈🔥-trend analytics and insights tool

Example

A company launching a new eco-friendly product can track how keywords like 'green products' or 'eco-friendly packaging' have trended on Google over the past five years.

Scenario

In this scenario, a PR team uses this function to time their product launch when public interest in eco-friendly topics is peaking, ensuring higher relevance and impact.

Example

A fashion brand can track how a new style, such as 'athleisure,' is being discussed on platforms like Twitter and TikTok by analyzing recent posts, engagement metrics, and user sentiment.

Scenario

By using social media monitoring, the brand identifies influencers who are actively discussing 'athleisure,' allowing them to target potential brand ambassadors or refine messaging based on audience feedback.

Example

An organization researching climate change can gather news articles from major outlets like Google News, Yahoo Japan, and Nikkei to understand how the topic has been covered recently.

Scenario

This helps NGOs, for instance, track how frequently their cause is appearing in the media and what aspects are getting the most coverage, enabling more effective press release targeting.

Example

A tech company might want to see how many times its competitor's new gadget has been mentioned in business shows like WBS (World Business Satellite) or NHK.

Scenario

The company's PR team can adjust their strategy by either capitalizing on gaps in the competitor's media coverage or leveraging shows that haven’t yet discussed their new product.

Example

A gaming company can analyze the frequency of mentions and popularity of a new game across YouTube channels, tracking both user-generated content and influencer coverage.

Scenario

This helps the marketing team understand which aspects of the game resonate most with players, guiding future promotions and feature rollouts.

Example

If a company is launching a product related to health and wellness, it can use this feature to identify key authors, influencers, and experts on the subject, such as doctors or health bloggers.

Scenario

This allows the PR team to strategically align their campaign with recognized voices in the industry, increasing credibility and reach.

Example

An educational institution might want to see which books on topics like 'AI ethics' are trending, identifying potential topics or gaps in current coverage.

Scenario

This could help them shape curricula or decide which topics to feature in upcoming events, ensuring they are aligned with both academic and public interest.