PPC Ads Scripts-PPC Script Automation

Example

A script that increases keyword bids for products with low cost-per-acquisition (CPA) and high return on ad spend (ROAS).

Scenario

An e-commerce business uses scripts to dynamically adjust bids to ensure ads for high-performing products are more visible, driving increased sales at an efficient CPA.

Example

A script that generates daily performance reports and emails them to the marketing team.

Scenario

A marketing agency automatically sends customized performance reports to clients, providing insights into campaign metrics such as impressions, clicks, and conversions, saving hours of manual work.

Example

A script that pauses ads with a quality score below a certain threshold.

Scenario

An advertiser automates the process of identifying and pausing low-quality score ads, ensuring budget is reallocated to ads more likely to convert, thereby improving overall account performance.

Example

A script that monitors campaigns for anomalies, such as sudden drops in impressions or clicks, and sends alerts.

Scenario

A PPC manager receives immediate notifications about potential issues with campaigns, allowing for quick investigation and resolution, minimizing negative impact on performance.

Example

A script that analyzes search query reports to identify negative keywords and add them to campaigns.

Scenario

An advertiser uses scripts to refine keyword targeting by filtering out irrelevant search terms, improving ad relevance and campaign efficiency.