Conteúdo Z4 (atualizado 2024) - impactful content creation framework

Example

A reel starts with a personal story about struggling to find a reliable solution for chronic back pain, illustrating the user's journey and frustrations. It then showcases how a targeted evaluation identified the root cause, leading to a specialized treatment protocol offered by the client, concluding with a call to action (CTA) inviting viewers to book their own assessment.

Scenario

This function is used to create a personal connection and demonstrate the value of a step-by-step approach in addressing complex problems.

Example

A carousel post features several testimonials from users who have benefited from a new skincare routine, each sharing their before-and-after photos. The narrative explains how the specific step of personalized skin analysis leads to these transformative results, ending with a persuasive CTA to try the analysis service.

Scenario

This function leverages social proof to validate the efficacy of a solution, making it ideal for products or services that benefit from visible outcomes.

Example

A reel uses a hook highlighting the unique promise of a weight loss program that guarantees results within 90 days without extreme dieting. It details the step of continuous metabolic monitoring as a key element of the program, followed by a CTA encouraging sign-up for a trial.

Scenario

This function is great for illustrating how a particular feature of a service can uniquely solve a customer’s problem, effectively differentiating it in a competitive market.