Kantar-Analytics, Consumer Profiling

Example

Analyzing competitors' advertising activities

Scenario

Kantar provides insights into how competitors allocate their advertising budgets across different channels, helping businesses adjust their own media spends to maximize return on investment (ROI).

Example

Measuring multi-channel campaign performance

Scenario

Kantar evaluates the impact of specific advertising campaigns on sales and brand perception, enabling marketers to understand which aspects of the campaign contributed most to its success.

Example

Creating detailed consumer profiles

Scenario

Using advanced analytics, Kantar helps businesses identify and understand their core audiences, including preferences and behaviors, to optimize product offerings and marketing messages.

Example

Testing advertising concepts

Scenario

Before a major campaign launch, Kantar assesses the potential effectiveness of different creative concepts through consumer feedback, helping to select the most resonant message.

Example

Automating ad buying processes

Scenario

Kantar leverages technology to automate the buying of ads, ensuring that advertising is targeted and optimized in real-time based on continuous data analysis.