Para Quien es mi producto y Para quien no es-Audience Segmentation Tool

Example

For a SaaS product offering email marketing automation, the framework would highlight its suitability for small to medium-sized businesses looking to scale their email campaigns without significant increases in workload or staffing.

Scenario

In this scenario, it helps marketers to focus their efforts on businesses that already use digital marketing but struggle with automation or segmentation, rather than targeting enterprises with dedicated marketing teams or businesses still reliant on traditional marketing channels.

Example

For a high-end fashion brand aiming at luxury consumers, the framework would outline why it's not suitable for bargain shoppers or individuals primarily interested in basic apparel.

Scenario

This allows the brand to tailor its marketing messages and channels to luxury lifestyle audiences, avoiding the dilution of its brand value by mistakenly targeting price-sensitive segments.

Example

For an online course platform focused on professional development, the framework aids in fine-tuning marketing messages to appeal to career-oriented individuals seeking skill advancement, rather than hobbyists looking for casual learning.

Scenario

This distinction helps in choosing the right advertising platforms and content strategies, such as LinkedIn ads focused on professional growth, rather than broad-based social media campaigns.