Funnel Strategist-Sales Funnel Creation & Strategy

Example

For a boutique online store, Funnel Strategist might map out the path a typical customer takes, from discovering the brand on social media to making a purchase. This includes identifying key touchpoints, such as targeted ads, engaging social media content, educational blog posts, compelling product pages, and streamlined checkout processes.

Scenario

This function is applied when a business seeks to understand and optimize every interaction a customer has with their brand, ensuring each step is designed to guide them closer to a purchase.

Example

For a B2B software company, it might involve developing a strategy that includes high-value content offerings like whitepapers or webinars, optimized landing pages for lead capture, and targeted LinkedIn advertising campaigns to attract decision-makers within the target industries.

Scenario

This is particularly useful for businesses that rely on building a pipeline of qualified leads that can be nurtured into paying customers over time, especially in industries with longer sales cycles.

Example

For a mobile app developer, this could entail A/B testing different elements of the app's landing page, such as headlines, calls-to-action, and visuals, to identify which combinations lead to higher download rates.

Scenario

This function is crucial for businesses looking to maximize the efficiency of their existing traffic and leads by systematically testing and improving various aspects of their sales funnel to increase conversion rates.