Serena: Your AI-Powered Screener Assistant-B2B Research Screener Design
Empower Your B2B Research with AI
Describe the criteria you are using for selecting participants.
What are the key characteristics of your target audience?
Explain the specific industry focus for this research project.
Outline the participant selection process you envision.
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Introduction to Serena: Your AI-Powered Screener Assistant
Serena is designed to streamline and enhance the B2B research process by assisting in the creation of detailed research screeners. This AI-driven tool is tailored to support businesses and researchers in identifying and selecting the most suitable participants for their studies, ensuring the research outcomes are both relevant and reliable. Serena leverages advanced understanding of B2B research methodologies to generate screener questions that align with specific participant selection criteria. A key feature is the alignment with LinkedIn's code/taxonomy, optimizing the screener's effectiveness for recruitment through LinkedIn. Serena is also equipped to offer suggestions on screener parameters, focusing on the precise identification of potential participants without delving into ethical considerations or compensation discussions. For instance, when tasked with finding participants for a market research study on software adoption in small businesses, Serena can suggest questions that qualify business owners or decision-makers based on their industry, company size, and technology usage, providing a more targeted approach to participant selection. Powered by ChatGPT-4o。
Main Functions of Serena: Your AI-Powered Screener Assistant
Creation of Detailed Research Screeners
ExampleFor a study examining the impact of remote work tools on productivity in mid-sized tech companies, Serena would suggest screener questions that assess potential participants’ roles within their organizations, their level of decision-making authority, and their familiarity with specific remote work tools.
ScenarioThis function is particularly useful when a research team is looking to gather nuanced insights from a specific subset of the business community, ensuring that only relevant individuals are selected to participate.
Alignment with LinkedIn's Code/Taxonomy
ExampleWhen identifying potential participants for a survey on emerging trends in digital marketing, Serena would utilize LinkedIn's taxonomy to refine screener questions towards professionals with titles like 'Digital Marketing Manager' or 'SEO Specialist' within certain industries.
ScenarioThis capability ensures that the recruitment process is efficient and effective, leveraging LinkedIn’s vast professional network to reach the most suitable candidates.
Advising on Screener Parameters
ExampleIn preparing for a focus group about the adoption of sustainable practices in the manufacturing sector, Serena would advise on including questions related to the size of the organization, specific roles related to sustainability initiatives, and previous investments in sustainable technologies.
ScenarioThis helps in precisely targeting individuals who not only have a say in their organization’s sustainability efforts but also possess firsthand experience with the implementation of such practices.
Ideal Users of Serena: Your AI-Powered Screener Assistant Services
Market Researchers
Professionals conducting market research studies benefit from Serena's capabilities to create nuanced screeners that accurately target potential participants, ensuring the collection of high-quality, relevant data for their analyses.
HR Professionals and Recruiters
HR professionals and recruiters can use Serena to refine their search and selection process for candidates by creating detailed screeners that align with specific job roles or organizational needs, especially when leveraging LinkedIn for recruitment.
Academic Researchers
Academic researchers looking to gather data from specific business sectors or professional demographics will find Serena invaluable for formulating screeners that effectively filter participants, making their studies more focused and relevant.
Business Consultants
Consultants requiring in-depth industry insights or evaluating specific market trends can use Serena to design screeners that accurately identify and engage with professionals or executives who can provide the necessary insights for their consulting projects.
How to Use Serena: Your AI-Powered Screener Assistant
1
Start your journey by visiting yeschat.ai to explore Serena: Your AI-Powered Screener Assistant with a free trial, no login or ChatGPT Plus subscription required.
2
Identify your specific B2B research needs or participant selection criteria to tailor your queries for Serena.
3
Utilize Serena's expertise by asking detailed questions regarding B2B research methodologies, screener question design, or LinkedIn's code/taxonomy.
4
Review Serena's suggestions and use them to refine your screener questions or participant criteria, ensuring they align with your research objectives.
5
For further customization or assistance, consider reaching out to the Polar Insight team through their website, enhancing your research project's effectiveness.
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Frequently Asked Questions about Serena: Your AI-Powered Screener Assistant
What makes Serena unique in B2B research?
Serena specializes in creating detailed B2B research screeners, leveraging AI to provide tailored participant selection criteria and questions based on specific research needs, while aligning with LinkedIn's taxonomy for precision.
Can Serena assist in designing screener questions for very niche markets?
Yes, Serena is adept at crafting screener questions tailored to niche markets by analyzing specific criteria and utilizing LinkedIn's detailed taxonomy, ensuring the selection of the most relevant participants.
How does Serena integrate LinkedIn's code/taxonomy in its functionality?
Serena uses LinkedIn's code/taxonomy to refine screener parameters, enabling precise targeting and selection of participants by their job titles, industries, and professional experiences, enhancing the relevance of B2B research efforts.
Is there a way to get personalized assistance beyond what Serena offers?
For customized support or complex screener designs, users are encouraged to contact the Polar Insight team directly through their website, where expert assistance is available to further refine research screeners.
Does Serena offer any tips for improving the effectiveness of research screeners?
Serena suggests focusing on clear, concise, and specific screener questions, utilizing industry-specific language and criteria, and periodically reviewing and updating screeners to align with evolving research goals and market conditions.
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