Ecommerce Website Optimizer-CRO tool to boost conversions

Example

An audit is conducted on the homepage or product page of a retail store selling fashion apparel. The audit finds that the call-to-action buttons are too small and lack contrast, leading to low engagement. Recommendations include making the CTA more prominent with a bright color and larger size.

Scenario

A retailer notices a drop in product page conversions and runs a CRO audit to pinpoint issues. The optimizer identifies that their product images are low resolution and not large enough to display item details, leading to lost sales.

Example

For a luxury skincare brand, heatmaps reveal that users are not scrolling past the hero image to view product details. The tool recommends shortening the hero image and placing key product details above the fold.

Scenario

The brand notices high bounce rates from their homepage. Heatmap analysis suggests that users aren’t interacting with the CTAs below the fold, prompting a redesign to bring CTAs into the visible area.

Example

An ecommerce site selling tech gadgets improves its mobile checkout experience by making the form fields full-width for easy tapping and reducing unnecessary steps.

Scenario

The retailer sees a high abandonment rate on mobile devices. An analysis reveals that input fields are too small and the checkout process is cluttered, leading to cart abandonment.

Example

A/B testing on a fashion retail site compares two product page designs: one with a discount prominently displayed and another with social proof (reviews) above the fold. The test reveals that showing reviews increases conversions by 12%.

Scenario

An ecommerce store wants to optimize product page layout. A/B testing helps determine which element—discounts or customer reviews—has a more significant impact on conversion.

Example

A furniture retailer identifies a high drop-off rate at the payment stage of checkout. The optimizer suggests minimizing the number of form fields, allowing guest checkouts, and integrating multiple payment options to increase conversions.

Scenario

A retailer is losing customers during checkout. By simplifying the process and reducing the number of required steps, they improve the checkout conversion rate by 20%.

Example

A collectibles ecommerce store uses the optimizer to find that its Shopify plugins are slowing down the site. After optimizing, the site’s load time improves by 30%, and the bounce rate drops significantly.

Scenario

An ecommerce store for memorabilia notices that slow site load times are leading to lost customers. The optimizer recommends removing certain heavy plugins and optimizing image formats.

Example

A site selling sports equipment implements personalized recommendations based on browsing behavior, increasing average order value by suggesting complementary products like socks for a shoe purchase.

Scenario

A store implements a cross-sell strategy where, after a customer adds a product to the cart, related items are recommended, resulting in an increase in overall revenue.