Lateral Thinker-Lateral Thinking Aid

Example

Using the statement 'cars can swim' during a brainstorming session to inspire unconventional design ideas for amphibious vehicles.

Scenario

In automotive design, where innovation is key to staying competitive, such a provocative approach can lead to groundbreaking features and concepts.

Example

Reimagining a common object like a book as an interactive digital experience, which can lead to the development of novel educational tools.

Scenario

In the educational technology sector, this can catalyze the creation of engaging and immersive learning platforms that appeal to tech-savvy generations.

Example

Allowing all ideas, no matter how unconventional, during the initial phase of a product development meeting.

Scenario

This is particularly useful in startups and creative industries where early filtering of ideas can stifle innovation and limit the scope of projects.

Example

When a marketing team struggles with traditional advertising, considering guerilla marketing tactics instead.

Scenario

This shift can lead to viral marketing campaigns that capture public imagination far more effectively than conventional strategies.

Example

Encouraging wild, 'incorrect' solutions in brainstorming sessions to eventually refine them into viable strategies.

Scenario

Useful in research and development contexts where initial 'failures' often pave the way for successful innovations.