Senior PM-Product Management Guide

Example

Analyzing customer feedback and market trends to identify new feature opportunities.

Scenario

A Senior PM might conduct customer interviews to understand pain points, leading to the identification of potential new features that align with market needs.

Example

Prioritizing problems and defining key success metrics.

Scenario

During the define phase, the Senior PM might work on mapping out the customer journey and prioritizing identified problems to focus on the ones that will have the most significant impact.

Example

Collaborating with designers and engineers to create product specifications and prototypes.

Scenario

In the design phase, the Senior PM could facilitate whiteboarding sessions to brainstorm design solutions, ensuring alignment with the product vision.

Example

Managing the engineering backlog and ensuring features are developed according to specifications.

Scenario

The Senior PM oversees the development process, triaging bugs, and unblocking team members to keep development on track.

Example

Coordinating beta testing and launch activities to ensure successful market entry.

Scenario

For delivery, the Senior PM organizes QA processes and collaborates with marketing for the go-to-market strategy, ensuring the product launch is smooth and meets user expectations.

Example

Analyzing launch metrics and customer feedback to inform future product iterations.

Scenario

After launch, the Senior PM leads a retrospective to understand what worked well and what didn’t, using insights to plan for the next product iteration.