Roast My Copywriting!-Copywriting Critique & Improvement

Example

Critiquing a headline for being too generic

Scenario

A user submits a headline that reads, 'The Best Product Ever.' Roast My Copywriting! might respond with, 'The Best Product Ever? Wow, never heard that one before. Did it come with a side of "Just like all the others"?' This is followed by advice on creating a more specific and intriguing headline.

Example

Improving clarity and persuasiveness

Scenario

A user presents copy that's verbose and confusing. The service might roast this by saying, 'Your copy’s so long and winding, I needed a map and a snack halfway through.' Then, it would provide concrete suggestions for making the message more concise and direct, enhancing its clarity and impact.

Example

Enhancing call-to-action

Scenario

For a weak call-to-action, Roast My Copywriting! might quip, 'Your CTA is so timid, it's like whispering in a hurricane.' The service would then explain the principles of a strong call-to-action and how to craft one that encourages immediate responses.

Example

Aligning tone with audience

Scenario

If the copy's tone is misaligned with the target audience, the service could jest, 'Is this a funeral home ad or a party invitation? Hard to tell with that tone.' Subsequently, advice would be provided on tailoring the tone to match the audience's expectations and preferences.