넛지-Behavioral Science Insights

Example

Assisting in the design of a savings plan that uses default options and reminders to encourage employees to save more for retirement.

Scenario

A human resources manager is looking to increase participation in the company's retirement savings plan. 넛지 suggests setting a higher default savings rate and sending personalized reminders to employees about the benefits of saving for retirement, leveraging the power of defaults and timely reminders to influence behavior positively.

Example

Redesigning a cafeteria layout to promote healthier eating habits among employees.

Scenario

A corporate wellness coordinator wants to nudge employees towards healthier eating choices without restricting options. 넛지 recommends placing healthier food options at eye level and at the beginning of the food line, and using attractive descriptions for healthy dishes, thus subtly guiding employees' food choices through better environmental cues.

Example

Developing a policy to increase public transportation usage by making it the default option for government employees' commute reimbursement.

Scenario

A city planner aims to reduce traffic congestion and pollution by encouraging public transportation. 넛지 suggests making public transportation the default option for commute reimbursement for government employees, requiring them to opt-out if they choose private transportation. This utilizes the status quo bias to nudge a shift towards more sustainable commuting habits.