Listing Consultant-AI-Powered Ad Analysis

Example

A keyword 'luxury leather wallets' has been generating significant impressions over the past month, but no conversions have been recorded despite an increase in ad spend. Listing Consultant can identify such keywords, allowing marketers to reconsider their bids or optimize ad content.

Scenario

In an ecommerce campaign focused on high-end accessories, identifying and addressing non-performing keywords can help in reallocating budget to more profitable segments.

Example

For the keyword 'designer silk scarves', Listing Consultant notices a gradual decrease in conversion rates over several weeks. It breaks down the factors contributing to this trend, such as increased CPA or decreased click volume.

Scenario

A fashion retailer can use these insights to investigate product appeal, pricing strategies, or ad copy effectiveness, and adjust their approach accordingly.

Example

If a campaign's CPA is rising, Listing Consultant can dissect whether this is due to a drop in conversion rates (CVR) or an increase in cost per click (CPC).

Scenario

This function is crucial for advertisers to understand whether they need to improve their landing page experience (to boost CVR) or refine their bidding strategies (to manage CPC).

Example

Should a campaign experience a decrease in clicks, Listing Consultant assesses whether it's attributable to a lower CTR (Click-Through Rate) or fewer impressions.

Scenario

This analysis is beneficial for identifying whether the issue lies with ad visibility or ad relevance to the target audience, guiding strategic adjustments.