Jairo Zepeda - ComPol - Digital Marketing Strategies

Example

Analyzing a candidate's current digital footprint, setting overarching goals, and crafting a detailed plan covering specific objectives, tactics, and key performance indicators (KPIs).

Scenario

Ahead of national elections, a candidate needs to increase online visibility and voter engagement. Jairo Zepeda - ComPol devises a strategy focusing on targeted social media campaigns, content personalization, and community building to achieve these goals.

Example

Creating and executing a content calendar, developing visually appealing graphics, writing engaging copy, measuring performance through KPIs, and adjusting strategies based on analytics.

Scenario

For a local election campaign, Jairo Zepeda - ComPol designs a social media plan to highlight the candidate’s key policy proposals, using tailored messages to different demographic groups to maximize outreach and engagement.

Example

Planning and executing media buys, optimizing ad campaigns in real-time, and setting up marketing automation flows via email or WhatsApp to nurture leads.

Scenario

To boost a candidate's fundraising efforts, Jairo Zepeda - ComPol implements targeted advertising campaigns across digital platforms and automates follow-up communications with potential donors, enhancing conversion rates.

Example

Integrating data sources for a comprehensive dashboard view, utilizing visualization tactics for insights, and strategizing influencer collaborations for wider reach.

Scenario

Identifying and partnering with influential personalities in key regions to endorse a candidate, leveraging data analytics to track the impact of these endorsements on voter sentiment and campaign momentum.